FOR IMMEDIATE RELEASE: May 7, 2020
Chelsea Camarata
Kaden Apparel
1.845.399.8474
[email protected]

Kaden Announces VMBA “Plan Your Ride” Partnership for 2020

Burlington, Vermont: Kaden Apparel today announced a new partnership with the Vermont Mountain Biking Association (VMBA). For the 2020 season, Kaden will be a VMBA Plan Your Ride (PYR) Partner, alongside many other great outdoor businesses and organizations. This partnership will help support VMBA’s continued mountain bike and land advocacy and support the statewide chapters. Kaden has been a VMBA sponsor since 2018 but this is the company’s first year as a PYR Partner.

“We’re excited to be a PYR Partner for the 2020 season,” says Chelsea Camarata, founder of Kaden Apparel. “Like VMBA, we too have a strong passion for supporting the local riding community and our trails, so we’re pleased to partner with an organization that does so much for mountain biking and the state of Vermont.”

The benefits of this new partnership include:

  • Supporting VMBA’s continued advocacy for land access and policies at the Vermont statehouse.
  • Connecting and supporting the various chapters throughout the state.
  • Supporting the local riding community and trails through purposeful events, trail maintenance, and stewardship.

To learn more about Plan Your Ride, visit VMBA’s website here.


To further support our commitment to the cycling community in Vermont, Kaden will be donating 5% of our website sales from June 1 through July 31, 2020 to VMBA.


About Kaden Apparel: Kaden creates high performance mountain bike apparel for avid women riders. Designed in Vermont and made in the USA, Kaden is dedicated to helping women perform their best and stand out for being the badass riders that they are. Learn more at kadenapparel.com.

About VMBA: The Vermont Mountain Bike Association (VMBA) is a nonprofit statewide organization serving as the voice of mountain biking in Vermont. Riders coming together to rough in a trail, keep it secret and have a great time with friends laid the foundation for what is the best riding state in the country. Preserving this root characteristic is important, but requires a different approach in light of the sport’s growing popularity and growing awareness of its economic potential. VMBA/Chapters choose to acknowledge this reality and remain proactive and dedicated to constantly evolving. The ease of modern information exchange has necessitated that our riding culture be protected through a strong and united voice of advocacy. This is the role of your VMBA. Learn more at vmba.org.